Starting with an in-depth analysis of their retail asset and current shopping audiences our team identified the types of retail experiences and destinations that were most relevant. We then built a bespoke itinerary that traversed four of the continent’s great retail destinations: Tokyo, Shanghai, Hong Kong and Bangkok. Our personal experience and on-the-ground contacts in each city guided our preliminary research and itinerary creation, while local ‘fixers’ helped us avoid logistical hiccups along the way. 

From the luxury malls of Ginza to the community-focused retail of Bangkok, we illuminated the retail trends that are poised to emerge in the Australian market, and helped our client understand the audiences that are becoming increasingly important in Melbourne. Finally, we documented the tour’s key insights, helping the travel party communicate the findings of the study tour to their teams and the executive level of the company.