Elephant Park
- Client
Lendlease
- Year
2017
- Location
London
- Scope
Research, Strategy, Copywriting, Graphic Design
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A new place for an old city
The sorrows and joys of neighbourhood change tend to be unequally shared. Fundamentally this is why the process of gentrification has a bad stigma and why we helped developers through an urban renewal project proceed with empathy and sensitivity.
Our retail vision and strategy for Elephant Park ensured that a brand-new mixed-use precinct respected and reflected the surrounding neighbourhood. This meant devising a retail offer that was compelling to a very broad market, didn’t identify anyone as being of lower means and created viable space for local operators amongst the bigger chain brands that are an essential part of developments at this scale and market position.
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