Acknowledgement of Country

Right Angle acknowledges the traditional custodians of the land and pay our respects to the Elders past and present.

Elephant Park

  • Client

    Lendlease

  • Year

    2017

  • Location

    London

  • Scope

    Research, Strategy, Copywriting, Graphic Design

A new place for an old city

The sorrows and joys of neighbourhood change tend to be unequally shared. Fundamentally this is why the process of gentrification has a bad stigma and why we helped developers through an urban renewal project proceed with empathy and sensitivity.

Our retail vision and strategy for Elephant Park ensured that a brand-new mixed-use precinct respected and reflected the surrounding neighbourhood. This meant devising a retail offer that was compelling to a very broad market, didn’t identify anyone as being of lower means and created viable space for local operators amongst the bigger chain brands that are an essential part of developments at this scale and market position.