A+
- Year
2021–ongoing
- Location
Australia
- Scope
Customer Research, Product Development, Brand Strategy, Brand Identity, Digital Design & Development, Content Creation, Marketing
- Collaborators
Asahi Beverages, Jeffrey Phillips, Christina Simons, Besha Rodell
How can we work with hospitality owners to improve their business and the industry?
A+ is designed to support hospitality business owners through regular articles, business development resources and industry events. Led by Editor-in-Chief, Besha Rodell – critic and columnist for the New York Times Australia bureau, restaurant critic for T Magazine Australia, James Beard Award winner – A+ is an independent platform that plugs an important gap in the food media landscape by giving voice to the hospitality industry itself.
Developed by Right Angle in collaboration with the Asahi Ventures & Innovation Team, A+ symbolises a positive shift in how brands and hospitality business owners work together. Instead of competing on price, Asahi Beverages is interested in sharing its knowledge, skills and network via projects like A+ that improve quality of service, quality of product and quality of experience. All good things for customers and cities alike.