Acknowledgement of Country

Right Angle acknowledges the traditional custodians of the land and pay our respects to the Elders past and present.

60 King William

  • Client

    Charter Hall

  • Location

    Adelaide

  • Year

    2021–present

  • Scope

    Audience Research, Retail Strategy, Pre-Architectural Services, Placemaking, Environmental Design

Since the start of 2021, a single question has been persistently on the lips of our clients nation-wide: how can we bring life back to the CBD? Post-pandemic our capital cities would need much stronger reasons for being the centre of business. In Adelaide, we have been helping Charter Hall in a high-profile quarter of the city, just a stone’s throw from Rundle Mall. 60 King William Street is the largest commercial real estate project in the Adelaide CBD, with the Cox Architecture-designed mixed-use tower housing more than 40,000 sqm of office space and 3,600 sqm of retail across its 14 storeys.

Right Angle embarked on a deep research dive to gain an intimate knowledge of the local retail landscape – from its premium commercial lobbies, to fine grain laneways and everything in between – to frame up our proposition for Charter Hall. While the 3,500 on-site workers projected to be employed in the building would have once provided healthy footfall for the retail, the pandemic had changed things. Workers had become more discerning: with where they shop, who they work for and with how they spend their downtime on a workday.

We proposed a response whereby retail and amenity were a big part of the reason for workers to head into the office, because it uplifted their day-to-day experience by providing genuine convenience, social infrastructure and healthy environments. Our retail vision outlined three clear opportunities for the site: to become a retail neighbourhood, rather than just a commercial one; to create a healthy destination that is restorative for workers; and to build a precinct that is connected with neighbouring CBD destinations.

With three street frontages – a formal King William Street entrance, an internal arcade that continues Adelaide’s long history or arcade architecture, and a more intimate laneway frontage of James Place, the retail mix needed to define different atmospheres and tempos, while still feeling cohesive as a whole. To do this, we worked alongside the design team to match the spatial and material qualities with the aspirations of the retail experience to ultimately create something that felt distinctly Adelaidean.

Melbourne may hog the laneway limelight, but Adelaide’s CBD is peppered with great examples of these character-rich, fine-grain retail zones. To round out our work at 60 King William Street, we helped to define the opportunities for James Place and the role that Charter Hall’s new development would play in its evolution. By setting a benchmark in the centre of the laneway, the hope was that this project could catalyse a reimagining of James Place by surrounding landowners, slotting it proactively into Adelaide’s Laneways Masterplan.

Right Angle identified a number of opportunities across landscape, public art, furniture, lighting, paving, activation and retail frontage design, working up a proposal document that facilitated our conversations with Adelaide City Council (the City). By rationalising the concept and working with Charter Hall to prioritise key elements for progression, we were able to set up an actionable strategy and a set of indicative costings for each element. We presented this strategy to the City to give them an indication of the proactive ambition of Charter Hall in ensuring James Place evolves for the better, contributing more to the local night time economy and sitting confidently next to the celebrated Peel and Leigh Street laneways.

We developed fully-evolved design concepts that wove together all our proposed place elements, presenting design sketches to the City that gave a clear indication of the projected direction.

Since coming on to this project, 60 King William Street have signed two significant pre-commits from Federal Government agency Service Australia and Telstra, cementing its position in Adelaide’s commercial landscape.

“The transformative 60 King William development makes a clear statement that Adelaide and South Australia is open for business. This project will leave a lasting legacy on our CBD footprint and create a huge number of jobs at a time when employment and private investment is greatly needed.”


– Steven Marshall, Premier of South Australia (2021)