URBNSURF is not your average land-use or F&B opportunity. With their Melbourne site operational, URBNSURF engaged Right Angle to support with the launch of their upcoming Sydney Olympic Park site. The process involved defining the new opportunity, creating engaging leasing collateral, selecting the right leasing agent and ensuring the surf professionals secured the best possible tenant to run their food and beverage offer.

Right Angle began by delivering an F&B Vision & Strategy, underpinned by a holistic understanding of the strengths and weaknesses of their existing Melbourne site and inspired by local and global benchmarks. This strategy provided a strong vision for a values-aligned and audience-focused F&B offer.

The team also provided leasing support, helping to identify the right leasing agent to take the opportunity to market, as well as developing the leasing collateral. We worked closely with FKD Studio to art direct a set of leasing-focused renders, ensuring that each image told a story around what URBNSURF Sydney could become.

This holistic and underpinned-by-research approach ensured all parties were aligned and proud of what was being put forward. The inclusion of high-quality renders resulted in URBNSURF securing a Tier 1 tenant who is prepared to tailor their F&B offer to meet Sydney Olympic Park's site-specific needs when the site opens in Autumn 2024.