Turning our strategic thinking into real-world outcomes is something we’ll never get enough of. Burwood Brickworks is the first shopping centre to participate in the rigorous Living Building Challenge green certification. 

We first worked on Frasers Property Australia’s landmark retail development back in 2017 when we wrote the project vision that provided placemaking concepts that would turn its sustainability measures from something abstract into memorable moments for customers and local residents.

In 2019, as the opening of the centre drew near, Right Angle developed the story telling behind the ‘Living Building’ through educational signage. With a beginner’s mind, we revisited the Living Building Challenge to distill the certification standards into an approachable narrative that would bring the story of Burwood Brickworks to life. In creating a more positive and restorative experience the interactions appeal to people’s senses, immersing them in experiences that show us how we can embed sustainable practices into buildings, businesses and our daily lives.

Building a signage and communications strategy for Burwood Brickworks began with us speaking with operators, designers, architects and administrators to see how they were bringing sustainability goals to life through built-form, product and programming. Once all these actions were understood, we developed a strategy that matched content and context to properly deliver the message.