COS is a remarkable brand that has been able to grow while remaining understated. 

For their Melbourne launch campaign in 2014, they asked us to produce a printed booklet that celebrated the lesser-known things in each city. Right Angle curated and commissioned articles from artists and creative businesses like U-P, World Food Books and Loose Leaf, whose values and aesthetics resonated with the creative team at COS. 

The booklet also included a still life photo essay by local photographer, Scottie Cameron, who identified discrete yet iconic Melbourne backdrops from building rooftops to public art sculptures. 

The result is a modest and thoughtful campaign that reflects the brand’s understanding of Melbourne as a city of small gestures.