Walsh Bay Arts Precinct
- Client
Create NSW
- Year
2022–2023
- Location
Sydney
- Scope
Retail Strategy, Audience Research, IM Design, Copywriting
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Repositioning an iconic arts precinct into a neighbourhood for everyday experiences
Walsh Bay is the kind of Sydney neighbourhood you could safely assume to be teeming with tourists and intracity visitors. The compact suburb begins as you step foot under the south-west side of the Harbour Bridge, a stone’s throw away from The Rocks and – from its opposite edge – just a short walk from Barangaroo. It’s defined by remarkable heritage wharves from which the public can gaze out to Northern Sydney, Luna Park and Cockatoo Island.
Despite all this, Walsh Bay has long felt sleepy outside of the eight-or-so times a week that patrons arrive (and depart) en masse for theatre, choral and dance performances. For the past two years, Right Angle have been working with Create NSW to define a retail strategy that can help change this through a suite of uses that are as creative as the organisations that already call the Walsh Bay Arts Precinct home.
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Our Retail Strategy articulated how five newly restored tenancies in the precinct each presented an opportunity to further grow Walsh Bay Arts Precinct as a destination-worthy Sydney village. Our strategy identified the ideal types of motivated operators to occupy these prestigious spaces and meet community, cultural and commercial needs.
A strategy is only is good as its execution, so from early 2023 our creative team came on board the project to design an Information Memorandum to signal to potential tenants that such retail spaces were a once-in-a-generation opportunity. Our IM celebrated the heritage detailing of the precinct through photography from long-time Right Angle collaborator Declan Blackall, which captures these spaces as the rarities that they are.
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