The Place Vision outlined a pivotal building for culture in Sydney, one with mixed creative and cultural uses. Verona’s identity as a meeting place for lovers of cinema will continue in a new, progressive form, while creative workspaces, an improved lanescape, ground floor retail and hopefully a rooftop will add to the magnetism of the building.

To help make this vision a reality, Right Angle’s Creative Department have created an early engagement campaign that tells the rich history of Verona as well as the larger story of Oxford Street’s revitalisation-in-progress. We art directed Paul Barbera to capture the essence of Paddington and Darlinghurst. In response, he created a one-of-a-kind neighbourhood photo study that feels tactile, dreamlike and of Sydney.

With Paul’s stunning imagery to accompany the Oxford Street story, we created a suite of early engagement collateral and a simple website to assist WT Malouf in securing the very best tenants and collaborators.

If you share Right Angle’s our belief for Verona and its future, learn more at veronapaddington.com.au.